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Two organisations’ approach to inbound marketing

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A review of two organisations’ approach to inbound marketing Constant Contact & ActiveCampaign Inbound marketing is the process of attracting customers to a product or service using tactics such as content marketing, social media, SEO and branding. It uses a less intrusive way to attract people, by offering helpful answers and solutions through the customer journey to build and nurture lasting relationships. In the contra part, outbound marketing has a more disruptive approach, it’s loud and it focuses on creating brand awareness. Figure 1. The four elements of the Inbound Marketing Methodology. Source: Raka (2020)   Each organisation’s approach to inbound marketing Constant Contact’s method of inbound marketing is an overall holistic approach.   They use the four principles of the inbound methodology to attract, convert, close and delight customers and build relationships. Their website has a great layout, easy to navigate, big on ...
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How do consumers use technology?

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THE EVOLUTION OF THE INTERNET How consumers use technology and the impact on their lives VIDEO PITCH SLIDE NOTES Now more than ever consumers are integrating technology and the internet in their lives. The advancements in technology is shaping our world and evolving consumer behaviour. The need to stay connected with people, brands that we love is growing every day. The search for convenience and having everything at the touch of our fingertips or being voice-activated is now more popular than ever. Consistency is the biggest thing that consumers are looking for. We want to be able to do everything that we already know and more, using technology, every day in our lives. But wasn’t always like this. How did we get here?  L et’s look at the evolution of the internet. The need to be connected began in 1960’s, when the first computers where connected. Over the next decades, email communications was born and in the early 2000’s we were connected via the world wide web. This wa...
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Tesla's Marketing Mix 7 P's

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AN OVERVIEW OF TESLA’S: PROMOTION Tesla’ is an outstanding example of how all the elements of their marketing mix are strategically configured to satisfy its customers’ needs and obtain profitability. Their ability to anticipate and bring innovation is like no other. Although Tesla is a young company in the automotive industry, they have disrupted the market and successfully created a unique position in the booming market for electric vehicles and along the way built a strong brand presence by strategically managing their marketing elements. One of the core elements of their marketing mix, that has brought the company much success is the clever way they use their promotion. Tesla uses both inbound and outbound marketing to promote its products to existing customers as well as potential new customers. Over the years, Tesla has revolutionized its promotion approach, by shifting from traditional marketing and focusing on viral marketing. In 2018 Tesla pulled off an “out of this world”...
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