Tesla's Marketing Mix 7 P's
AN OVERVIEW OF TESLA’S: PROMOTION Tesla’ is an outstanding example of how all the elements of their marketing mix are strategically configured to satisfy its customers’ needs and obtain profitability. Their ability to anticipate and bring innovation is like no other. Although Tesla is a young company in the automotive industry, they have disrupted the market and successfully created a unique position in the booming market for electric vehicles and along the way built a strong brand presence by strategically managing their marketing elements. One of the core elements of their marketing mix, that has brought the company much success is the clever way they use their promotion. Tesla uses both inbound and outbound marketing to promote its products to existing customers as well as potential new customers. Over the years, Tesla has revolutionized its promotion approach, by shifting from traditional marketing and focusing on viral marketing. In 2018 Tesla pulled off an “out of this world”...